Increasing Egg Cattle Micro Business in Suka Damai Village, Kuala District, Langkat Regency, North Sumatra

Abstract

An affordable and widely available source of animal protein, even for those with limited financial resources, are chicken eggs. Trade competition between egg breeders is a challenge for the Egg Livestock Micro Business in Suka Damai Village. Breeders require a marketing channel to help them spread the word about their brand and boost demand. Egg farming is currently not using excellent management practices because it is run autonomously with help from the family. The techniques utilized for community service include problem-solving, conversation, and observational techniques. Implementing this community activity produces results in the form of a marketing platform that uses digital marketing to promote products and increase consumer awareness. The takeaway from this community activity is that it is hoped that creating an information system will help to boost microbusiness productivity. The public is more familiar with its products, and it can compete with rivals to boost business earnings.